What to fund first when money is tight
A clear order of payments reduces panic and protects the things that keep the doors open.

When cash is short, decide the order before the pressure hits: payroll and contractor pay, essential suppliers, rent/utilities, tax reserve contribution, then discretionary costs, then owner surplus.
Owner pay still matters — starving yourself is not a strategy — but it should be a planned amount, not whatever is left after impulse spend.
Communicate early with suppliers if a payment will be late. Silence costs more trust than a clear short delay.
Cut or pause marketing experiments before you cut stock that turns over quickly.
Write the order once and keep it. Decision fatigue is expensive in a tight week.

